How Web Design Affects SEO?
If you want to stay relevant and successful in your online business, then you always have to keep up with the things that can affect your SEO. Exploring and understanding this niche can sometimes be very challenging, so in case you ever need any help with it, we are here for you.
One, among many other things, that can affect your SEO ranking, is your web design. Nowadays, users’ online experience has become very important, and the better your web design is, the better is the experience, which means, the better ranking in the search results.
Here are just some of the things you can change and improve about the design of your website to boost your SEO as well. So, in case you are interested in finding out how web design affects almighty SEO, and learn some tips and tricks, then just keep on reading.
Navigation Structure
If your navigation structure is made properly, that will allow users to visit your site easily and to find whatever they want without a single problem. If that is not the case, users can become frustrated, and they will leave your website as soon as possible, and of course, that is not your goal. So, making a site that is simple to use is crucial.
It is always a good idea to try to keep your main menu very basic and plain. This is how users can find whatever they need very fast. Also, it is always helpful to have a search bar that will provide easier and less time-consuming navigation. When choosing and creating the URL, make sure that it is understandable, so that the users will remember what your site is and what it has to offer, by simply looking at its URL.
Bear in mind that users’ needs always come first. So, when creating a perfect navigation structure, don’t forget who your potential users are going to be, and how they can go through your site easily, fast, and problem-free.
Website Speed
No one likes spending too much time waiting for a web page to load. Because, in that case, potential visitors will probably give up on your site before actually seeing what you offer. Also, you can get penalized by Google for clogging up users’ time, and surely that is never a good thing.
Keep in mind that your speed can decrease drastically because of some unnecessary content, such as heavy pictures, for example. Therefore, make sure to determine what content you actually need, and what is just making a mess. It is better to have less content of extreme quality than more that serves no purpose.
You should also clear up your redirects, allow browser caching, minimize HTTP requests, and of course, improve your Javascript. These changes will help you improve your website speed, which will increase the amount of traffic you receive.
Mobile-Friendly Website Design
Nowadays, more and more people are doing their online search on their phones. Because of that, it is necessary to have a mobile version of your website that is equally easy and fun to use. Nearly 60% of all online searches are carried out on phones, so if you don’t have a great design for mobile phone users, you can be in a serious problem.
A mobile-friendly website should be easy to read so that users don’t have to zoom in on text all the time. Besides that, just as for a desktop version, it should be easy to navigate and fast, because the majority of users will leave your site behind if it takes more than 3 seconds to load. Of course, just like every other site, the mobile version has to be satisfying to look at.
Few more things to take into consideration when making a mobile-friendly website design. Firstly, make the buttons bigger, so that users can click on them straight away. And also, choose a font that is clear and easy to read. The mobile version of your site is as, if not more important than the desktop one, so make sure to nail its design.
We can conclude that having a good-looking, fast, mobile-friendly, usable, and content-worthy website is crucial if you want to secure a good SEO. Don’t forget to value the power of users’ experience, because that is a true game-changer. Make sure that visitors will stay on your website, and that they will always gladly come back.
The web design and how consumers interact with it affects your ranking, and of course, your sale. So, use all the hacks that we have collected for you and start growing your presence online. The relationship between SEO and web design is unbreakable, so start strengthening it right now.
We know that when it comes to SEO, some things are easier said than done. So, in case you need professional help, you can turn to us. Mirror Solutions Group is a NJ digital marketing agency that will provide high-end web design for you and use white-hat SEO tactics to help you boost your business.